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The Lanam Thread: About Us
A thread that runs so true… At The Lanam Shop, we are passionate about offering the finest luxury knitwear and heritage wool garments. Our pursuit of quality has taken us to remote corners of the United Kingdom and the majestic plateaus of Peru — regions known for their premium alpaca wool, authentic Shetland wool, and artisanal craftsmanship.
From the start, we’ve been committed to curating only the best in high-quality wool sweaters, luxury cashmere, and timeless essentials. We prioritize craftsmanship, natural fibers, and lasting value — eschewing fast fashion in favor of slow, thoughtful production that respects both tradition and sustainability. Our loyal customers continue to shop with us because we uphold an unwavering dedication to premium quality knitwear.
A Small, Family-Run Luxury Knitwear Brand
Originally established as a family-owned knitwear shop, The Lanam Shop began with a focus on classic men’s and women’s cashmere sweaters. Over time, our collections have grown to include tailored clothing, fine wool outerwear, and a curated luxury home collection.
Our evolution beyond “just sweaters” has included collaborations with iconic British brands like Launer London and Floris London, reinforcing our mission to deliver elevated lifestyle goods crafted with integrity. Formerly known as The Sweater Shop, the transformation into The Lanam Shop allowed us to better reflect our expanding vision while staying true to our roots in luxury woolens.
The Lanam Shop – Timeless Style Meets Modern Sophistication
The name “Lanam” is derived from the Latin “lana,” meaning wool — an homage to our beginnings in high-end woolen knitwear. Though our name changed, our dedication to timeless fashion, natural fabrics, and exceptional craftsmanship never wavered.
Now under the leadership of a new generation, The Lanam Shop is excited to expand our offerings while maintaining the legacy of sustainable luxury clothing. From baby alpaca sweaters and merino wool vests, to cashmere scarf collections and heirloom-quality home textiles, we remain a destination for those who appreciate refined quality.
Our Signature Style Lives On
In 2020, we retired the “Sweater Shop” label, marking a bittersweet but essential transition. Today, the Lanam label stands for superior quality, distinct British and Peruvian influences, and an unwavering eye for elegant wardrobe staples. Still featuring our iconic old gold and claret branding, The Lanam Shop continues to offer a growing range of premium men's and women’s knitwear, limited-edition sweater colors, luxury grooming products, and fine home accessories.
Thank You for Supporting Heritage Quality
To our loyal customers — thank you. Your trust has enabled us to grow and evolve while staying committed to offering the very best in luxury fashion, responsible wool garments, and classic style. For questions, updates on new arrivals, or partnership news, reach out anytime. We’re always happy to assist.
And don’t forget to sign up for our newsletter to stay informed about our newest collections in cashmere, vicuña, baby alpaca, and more.